Manchester digital agency Corporation Pop news

Dazzle It mobile app launches on iOS and Android

Dazzle It mobile app launches on iOS and Android

Artwork by Sir Peter Blake, the Godfather of pop art renowned for designing the Beatles’ Sgt Pepper album cover, can be ‘remixed’ with Dazzle It – an augmented reality app that we've developed to bring to life the amazing history of Dazzle Ships. You can read more about the app in our case study

Two websites for Central Manchester University Hospitals

Two websites for Central Manchester University Hospitals

We’ve just launched two new websites for Central Manchester University Hospitals NHS Foundation Trust (CMFT), one for fee-paying IVF services and the other to showcase their research and innovation departments. 

A new identity and website have been created to launch a fee-paying assisted conception service at Saint Mary’s Hospital. The website is aimed at patients for whom NHS funded IVF services are unavailable and provides an easy way for people to find information such as current pregnancy rates and treatment pathways. Our brand identity uses mathematically generated Fermat spirals – a pattern commonly found in plants and based on the golden section. The reference to science and nature is particularly apt given the highly technical yet life-giving work carried out at the hospital. 

We’ve also developed a website for CMFT’s Research and Innovation (R&I) Division, which aggregates content from six previous sites to provide accessible information about research across its eight hospitals and community services. The site provides unified search functionality and a consistent user experience while maintaining the individual identities of each research facility.

Our work with CMFT demonstrates two very different approaches to design. While the R&I brief required adherence to NHS guidelines, we could be more creative with Saint Mary’s as it had to compete with commercial IVF services and therefore look very different to a typical NHS site. The common thread is that both solutions are clean and contemporary with clear navigation. They have been optimised for a superior user experience as well as easy access across a range of devices.

We won the web design work through two separate pitches and competitive tenders at the end of 2014.

ProReal avatar therapy for young people

ProReal avatar therapy for young people

2015 is off to a flying start as we begin work on a major new contract win to develop ProReal’s 3D virtual environment software for avatar therapy with children and young people.

The ProReal software, which we first developed in 2012, enables a coach, therapist or counsellor to work with their clients to create a visual representation of a situation and their relationships. This can then be used to share ideas, identify problems and consider options for change. This new contract will allow us to extend the use of the software as a therapeutic tool for the treatment of people with mental health issues. 

We will be enhancing the existing landscape and adding new features and props to provide additional relevance to young people. We'll also add functionality to the user management system so that therapists can keep clinical records. A ‘guided self-help’ function will enable patients to use the software in their own time. A tablet version will also be developed and the desktop software will be re-architected to allow offline use in settings where internet use is restricted.

We're delighted to be working once again with user experience experts and long-term partner Sutherland Innovation Labs, who will be tasked with conducting user research which will inform our design decisions. We're also bringing in specialist security consultancy, JustASC, to advise on implementing security provisions that comply with NHS security standards. 

The brief is part of ProReal’s ‘avatar therapy for young people’ pilot, which has just been awarded £970,000 by NHS England’s Small Business Research Initiative Healthcare (SBRI Healthcare).Last year, together with ProReal, we successfully delivered a Phase 1 Feasibility Study (also funded by SBRI Healthcare) to evaluate the use of the software with offenders. 

ProReal Ltd, Chief Executive Andrew Jackson said: “This contract enables us to continue and accelerate the valuable work we started last year. The support and counsel we’ve received from SBRI Healthcare and MindTech has been invaluable enabling us to find solutions to unmet healthcare needs. We started working with Corporation Pop because of their virtual world expertise and we’re really excited to be further developing our relationship with them.”

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