Manchester digital agency Corporation Pop news

The machines are coming!

The machines are coming!

When Gable Systems first approached us to create an app which controls the human exoskeleton they were developing, our immediate thought was the P-5000 Power Loader Ripley used in Aliens to get one over on the Xenomorph. Thankfully this thought was short-lived as our clients revealed their state of the art robot designed with a far more important purpose in mind.

Gable, which stands for ‘Gait and Balance,’ is a Dutch invention which helps people who are learning to walk again, whether that be because of a condition like cerebral palsy; a medical emergency such as a stroke; or an injury, say to the spinal cord.

The device has a seat which supports the user’s body weight, giving full control of the pelvis, whilst their upper body is secured with a harness. Below the waist is where it all happens with two robotic limbs which are strapped to the patient’s legs, allowing movement in any natural direction. The unit is controlled by the patient’s physiotherapist so precise movements can be made, enabling rehabilitation and balance training, and offers full physical support making them feel safe and more confident to explore their own body movement.

The mechanics are  housed in a structure behind the user and are designed such that the whole unit glides effortlessly, adding no undue pressure to the patient. It also enables the unit to be used over a treadmill or other device.

Next to such an outstanding bit of kit our task looked simple. We were charged with designing an android app that controlled the robot and that’s what we delivered. 

Gable Systems is currently a functional prototype with a sleek app offering patients and physiotherapists an intuitive and easy to use experience.

Unfortunately though, it’s of no use whatsoever if you want to extradite a man-eating alien from your spaceship.

Maybe next time eh?

Co-Pop's brilliant map for Creamfields 2019

Co-Pop's brilliant map for Creamfields 2019

Creamfields is the biggest dance music festival in Europe and we’ve been working hand in hand with them for over a decade.

As Creamfields’ preferred agency for creative and art direction since 2008, charged with targeting that ever-elusive 16-24 demographic with a 50:50 male - female split, we've helped them deliver sell out festivals every year not just in the UK but as far afield as Argentina, Australia and China with web traffic up 30% year on year.

A small part of this year’s campaign is this brilliant fly-through map of the festival site which highlights features such as arenas, stages, and campsites whilst fitting perfectly into the brand style for 2019.

Our 3D artists were originally asked to create a map which could be printed on the back of lanyards, flyers and billboards. The fly-through video was essentially an afterthought at that stage.

The team went back to basics presenting Cream’s Head of Marketing & Creative with a number of mood boards in keeping with the 2019 brand and styling and after some discussion and much toing and froing, two themes shone through - a simple computer graphic style and a VHS, neon theme redolent of an 80s, American, cop show like Miami Vice crossed with Tron. 

The client gave us loads of reference material including blueprints, site maps, photographs and previous years’ maps which we used as a guide to build the stages and arenas in 3ds Max and Maya. These were placed in a 3D environment in the Unity game engine and, after getting the final thumbs up on the original still image, we added elements such as trees, tents, flagpoles, and the brilliant undulating landscape surrounding the site.

Creamfields are thrilled with the final result and have since added the music and plastered it across their social media where at the time of writing, and with four weeks to go before the event, it’s been watched more than 140,000 times!

Xploro helps children understand proton therapy

Xploro helps children understand proton therapy

The cat is out of the bag, Xploro’s first customer is one of Europe’s leading cancer centres, The Christie.

We’ve spent the last four years developing the new Xploro app which helps children and young people understand what’s happening to them when they’re being treated for cancer. It includes games based on the human body, 3D hospital environments for children to explore, and experiences so they know what’s going to happen while they’re being treated, all of which is delivered through a chirpy, augmented-reality character that the child creates, and names themselves. This character becomes their virtual friend, and leads them through every part of the app.

The internationally renowned cancer centre commissioned us to create a brand new module for Xploro which is to be used by children undergoing Proton Beam Therapy. The additional module includes environments modelled on the hospital itself and a 3D experience showing exactly what happens when someone has the pioneering treatment.

Our MD, Dom, was inspired to develop the Xploro app after seeing first hand the importance of giving children and young people age appropriate information when they’re being treated in hospital. In 2011 Dom’s thirteen year old daughter Issy was diagnosed with the rare bone cancer Ewing’s Sarcoma. The clinical care she received, in the six hospitals she was treated at, was second to none, however it became apparent that the information she received about her illness and treatment was severely lacking and it left her feeling scared, anxious and alone. It was this experience that led to Dom and the Corporation Pop team to come up with Xploro.

Research has shown that when people understand what is happening to them when they are ill and having treatment, they have better outcomes from that treatment; the Xploro app is designed to give them that knowledge and information in a fun, and engaging way.

The Christie is the first NHS hospital in the UK to introduce high-energy Proton Beam Therapy, an advanced radiotherapy treatment which precisely targets cancer without causing damage to healthy cells around it. Previously the NHS has funded expensive treatment in America and Germany causing huge disruption to families like Dom and Issy’s and costing many thousands of pounds more than having it here in the UK. Proton Beam Therapy is a particularly good treatment for youngsters whose bodies are still growing and changing which makes Xploro a great match for The Christie.

After trials at The Christie and Royal Manchester Children’s Hospital, Xploro will be available for wider use when it will include an artificially intelligent chatbot which can answer any questions the child has about going to hospital. We are already in talks with hospitals around the UK, Europe and North America and the future for Xploro lies in its expansion. There are already plans to create versions for other illnesses such as Diabetes and Asthma as well as develop the app for older audiences. By next year Xploro will also be available in other languages.

Xploro: AXA Health Tech & You Awards finalist!

Xploro: AXA Health Tech & You Awards finalist!

We're delighted to announce that Xploro, our app that helps children overcome the anxiety associated with going in to hospital, is a Finalist in the prestigious AXA Health Tech & You Awards.

The AXA Health Tech & You Awards, now in their 5th year, celebrates technology solutions that address real and current health needs for individuals and their families. Xploro is one of three finalists in the 'Mental Health in Children' category. 

Xploro uses 3D augmented reality interactive models, an artificially intelligent Avatar Guide and a series of games to introduce young patients to hospital environments, staff and process. uses 3D augmented reality interactive models, an artificially intelligent Avatar Guide and a series of games to introduce young patients to hospital environments, staff and process. uses 3D augmented reality interactive models, an artificially intelligent Avatar Guide and a series of games to introduce young patients to hospital environments, staff and process. By putting health information in the hands of children, using language they understand and interaction paradigms that they are familiar with, we aim to reduce their stress and anxiety and improve their clinical outcomes. By reducing the fear associated with procedures we aim to reduce repeat procedures and shorten treatment times. Finally, by improving child health literacy we provide the foundations for a generation of patients better able to self-manage their healthcare. We’re starting with children with cancer, but we’re aiming to build a health information platform for any patient, of any age, with any condition, anywhere in the world.

Wish us luck for 22nd May 2019 when the winner will be announced at the Awards Ceremony on 22nd May at The Merchant Taylors’ Hall in the City of London.

Xploro website goes live…

Xploro website goes live…

If you've been following us on Twitter or LinkedIn over the last three years then you'll have heard lots of talk of 'Xploro®'.

Six year's ago our MD's daughter, Issy, was diagnosed with Cancer. Now, aged 20, she’s cancer-free, but when she was ill nobody told her what to expect and that made her feel scared, anxious and alone. So for the last three years we've been building Xploro®, a mobile application that uses augmented reality, gameplay and artificial intelligence to deliver health information to patients, in a way which makes them feel empowered, engaged and informed, whilst having fun at the same time. 

We've funded the app's development with grants from Innovate UK, Nominet Trust and the NHS and we're planning to launch the app next year, following a six month trial at Royal Manchester Children's Hospital. We'll be writing much more about Xploro® over the coming months but in the meantime keep up to date with all the news and developments by following the Xploro® Twitter account.

You can read more about Xploro on our new website dedicated to the project.

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