Manchester digital agency Corporation Pop news

PSL direct mail and branding

PSL direct mail and branding

We like a challenge at Corporation Pop.

PSL is a specialist software company that has been developing advanced systems for the manufacturing and distribution industries for quarter of a century. One of their products, Secant, enables manufacturers to maximise the number of pieces they can cut from any material, thereby minimising wastage. It was one of the first such software solutions to market but now faces stiff competition from international competitors. Our brief was to first produce a stand-out brand for the software and then design a direct mail piece which could be sent to key prospects and used at trade shows.

Our branding solution took inspiration from the name Secant which means a line that intersects a circle at two points. We used this to create a distinctive brandmark where the letter 'C' of secant is crossed by a diagonal line (see image).

For our direct mail solution we created a typographic construct which meticulously planned as many client testimonials as we could fit in to an A5-sized design; an obvious reference to the functionality of the software. The direct mail needed to appeal to two different segments of the market – manufacturers who cut from metal sheets and manufactures who cut from wood so we created two variations of the design to target each market. For the metal cutters we screenprinted the design on to stainless steel and for the wood cutters we laser etched the design on to plywood. Each sheet was then packaged in a custom-fluted card box which was screenprinted in opaque white.

The end result was an exquisite package that has given the client the stand-out they required in a very competitive marketplace.

Read more about PSL in our case study.

Bench showreel

Bench showreel

From humble beginnings in 1989 Bench has grown to become one of the most widely recognised global fashion brands with a network of stores around the world and many more outlets through major retail chains.

To celebrate this success and over twenty years of the brand’s history Bench appointed us to create a video showreel and accompanying book. Both the showreel and the book are packaged in a custom box along with samples of Bench clothing. The package will be used by the International sales team to help win new business.

For the showreel we have used archive images, artwork and video clips overlaid with graphics to create an animated two-minute montage. Meanwhile the 24 page case-bound book contains spreads influenced by the video and additional sales and product information.

Emily Frazer, International Marketing Manager at Bench said: “Having worked with Corporation Pop on a number of projects including several campaign videos, they were a natural choice for this project. Over the course of four weeks, Corporation Pop were efficient, forward thinking and kept communications clear and frequent, making sure we were informed fully through every step of the process. The finished products looked great and were a brilliant asset to the brand to use internationally, and we will definitely be working with them again in the future.”

Read more about Bench in our case study.

Lives At War online game for schools

Lives At War online game for schools

Today (19th September 2011) sees the launch of Lives at War, our groundbreaking new game aimed at secondary school children learning about life on the Home Front during World War 2.

Developed in partnership with Lighthouse, with funding from the Digital Film Archive Fund and the Heritage Lottery Fund, Lives at War is a virtual world presenting a fictitious Brighton street of the 1940s. The environment uses game mechanics to draw ‘players’ in to the lives and experiences of air-raid survivors, through a number of task-based activities.

Much of the content of the game has been developed with a group of school children aged 14 – 15 working with older people from Brighton who remember the war. Together they have visited museums, galleries and archives, participated in creative workshops, and investigated artifacts and archive films from Screen Archive South East.

We’ve been planning this project with Lighthouse for almost two years now so it’s wonderful to reach the point where we can finally show it off. When we first started scoping the game, browser based 3D worlds were in their infancy but as the project has developed so has the technology. But this process has been about so much more than the technology and one of the most rewarding aspects has been the involvement of the schoolchildren at each stage of the game’s development from researching real life experiences that drive the storyline to producing moodboards for the creation of avatars.

You can read more about the game in our case study and play the game at

The launch takes place at Lighthouse in Brighton and is part of the month-long Brighton Digital Festival so if you're reading this on the 19th and happen to be in Brighton this evening come along and say hello!

Creamfields TV commercial

Back in July we won a three-way pitch to deliver a 30 second TV commercial for Warner Music. The commercial is now airing on UK TV channels and advertises the release of the 'Creamfields 2011' album.

The ad features an animated 3-dimensional version of the album artwork (which we also designed) overlaid over edited live-action sequences. The creative for both the album and the commercial is based on this year's highly successful campaign design which we produced for the festival earlier this year.

At the time of writing the album is Top 10 in the UK Top 40 Compilation Albums!