Manchester digital agency Corporation Pop news

The Audience Agency website

The Audience Agency website

The Audience Agency is a new national not-for-profit consultancy working with cultural organisations to build audiences. It was formed from the merger of two regional agencies – All About Audiences and Audiences London Plus.

The agency required a new website which would clearly articulate the new organisation's positioning and reflect the shift from publicly funded body to a national consultancy offering a range of services to a broad group of stakeholders. The site would be a first point of contact, selling tool and quick snapshot of all that the agency offers to clients. The site also needed to encourage booking for events and services. 

We have built a fully responsive site which has a detailed national calendar of events that integrates with Eventbrite for ticket booking. An interactive map allows users to see agency representatives from their region.

Helen Palmer, Head of Marketing Strategy at The Audience Agency says, 'We selected Corporation Pop to develop our new website following a competitive tender process. It was very clear from the outset that they have a great understanding of the challenges of developing a user friendly business to business website that brings our very unique offer to life. Their creativity, ideas, project management and attention to detail made the process much easier than we were anticipating and we are delighted with the end result.'   
We're delighted with the end result too! Visit The Audience Agency website.

Media Trust website

Media Trust website

Media Trust is the UK’s leading communications charity, with over 20 years of success creating communications solutions for charities and communities for social good, working in alliance with the UK’s top media and communications companies. Media Trust services include training, film production, new distribution and support for community projects across the UK, as well as a unique ‘media matching’ service that maps a wide range of professional comms skills to charity requests for support.

Following a pitch earlier this year we were tasked with re-designing their site around their existing content management system. The Trust has a complex and diverse offer with many different user types and a mixture of paid-for and free services. Our task was to make each user’s journey to relevant content a simple one whilst also showcasing past initiatives and successes.

Our solution involved a complete restructure of the information architecture reorganising content in to four main areas, each clearly differentiated by the use of colour. New visitors are signposted to relevant content areas via a landing page. Cookies ensure that repeat visitors bypass the landing page and go directly to the information that they’re interested in. Changes to the site design were achieved by re-writing the style sheets and pinning new HTML templates to the CMS. 

You can visit the site at www.mediatrust.org

Cream 21 mixed by Paul Oakenfold

Cream 21 mixed by Paul Oakenfold

Taking a creative lead from our 2013 Cream Nation campaign, this 2 x CD / 42 track album celebrates 21 years of Cream, the globally renowned clubbing brand.

Our design uses a '21' entwined within an explosion of edgy, sharp shards that reflect the essence of the brand and the music on the dancefloor. A spot Gloss is utilised to highlight everything that appears in purple throughout the 6 panel soft pack packaging.

Cream will be celebrating their birthday with a soldout show where it all began: Cream Nation, Liverpool on Saturday 12th October followed, due to huge demand, by a newly scheduled 'part 2' show on Saturday 23rd November.

The album is released on the NewState Entertainment label on 13th October.

We're nominated for a BIMA!

We're nominated for a BIMA!

We’re crossing everything for this Thursday evening (12th September) when the prestigious British Interactive Media Awards (BIMAs) take place. Why? Because our work with ProReal has been nominated in the ‘Business-to-Business’ category. We’re up against some stiff competition including entries from the likes of Ogilvy, Publicis and The Partners so wish us luck! 

Read more about ProReal.

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