Manchester digital agency Corporation Pop news

3hundredand65

3hundredand65

3hundredand65 is an amazing project in aid of The Teenage Cancer Trust, conceived on New Years Eve by Dave Kirkwood. ''It is a response to the awful news I had that my good friend's teenager had been diagnosed with cancer and would consequently be facing a year of invasive treatment," explains Dave. That good friend was our MD, Dom Raban, so the project has a very special significance for Corporation Pop.

Taking place over the 365 days of 2012 the project uses Twitter in a unique exercise in collaborative storytelling. Every day a new storyteller contributes no more than 140 characters to the emerging narrative. Though the contributions are finely crafted, for the storytellers it's an easy undertaking. Dave on the other hand has his work cut out providing daily illustrations to accompany each tweet.

"I'm a designer not an illustrator," says Dave, "I've never taken a commercial commission for my drawings. I nearly lost my sight two years ago in a freak accident. Manchester Eye Hospital saved it, but I'm under the continuous threat of it going at any time. I started drawing at the Eye Hospital one day and couldn't stop. It's become a bit of an obsession so it's my channel swim if you like, without all the effort."

We've designed and built the website and will be designing a limited edition book, sponsored by GF Smith Papers and published early next year. We are also hosting the site – not something we'd normally mention but for the fact that on 23rd May twitter supremo Mr. Stephen Fry, who has an astonishing 4.3 million followers, will be contributing to the story so we're preparing for a huge surge in traffic!

www.3hundredand65.co.uk

Spot the difference!

Spot the difference!

Some say 'imitation is the sincerest form of flattery', others might say it's blatant theft – you decide!

Above left is the design we produced for Cream's 'Easter Special' in 2010. Above right is a poster for the 2012 'Kiddception' tour promoted by hard house stalwarts Goodgreef. 'Kiddception' is an album mixed by Alex Kidd and the album artwork bears an even more striking resemblance to our original.

'Flattery' or 'theft' one thing is for sure – the hapless 'designer' responsible for the Kiddception album doesn't deserve his / her fee. If that person is you and you're out there reading this then do the right thing and donate it to charity.

Applearn video and website

Applearn video and website

Applearn create training tutorials for industry standard Human Resources software. HR software is usually a substantial investment for any company and to get a return on that investment it's important that everybody within the company knows and understands how to use it. Applearn's unique green-screen video based solution works by being embedded within the software, delivering return on investment by driving up usage.

To help them take their product to a global marketplace we have just completed a short animated film which explains, in easy-to-understand terms, the features and benefits of Applearn's training tools. To emphasise the simplicity of the solution we've taken a bold 2D graphic approach, illustrating the concepts outlined in the friendly mid-atlantic voice-over.

We've also created their new website which was developed in conjunction with long-term Corporation Pop collaborator, Dave Kirkwood. The site is built on the Wordpress platform and uses Brightcove's powerful video hosting solution.

Creamfields 2012

Creamfields 2012

Yesterday (Friday March 2nd) BBC Radio 1 announced the lineup for this year's Creamfields – the UKs biggest dance music festival – which takes place over the August Bank Holiday weekend in Daresbury, Cheshire. With David Guetta, Deadmau5, Tiesto, Skrillex and many more on the bill this year is likely to be yet another sell-out.

We're delighted that, once again, The Cream Group have chosen us as their design partners for the festival. This is the fourth year in succession that we've designed and delivered the campaign. You can see our creative for the teaser poster below or visit the Creamfields website.

In related news we've also been commissioned to deliver the 2012 Cream Ibiza campiagn which launches later this year – more on this soon!

Read more about Creamfields in our case study.

PSL direct mail and branding

PSL direct mail and branding

We like a challenge at Corporation Pop.

PSL is a specialist software company that has been developing advanced systems for the manufacturing and distribution industries for quarter of a century. One of their products, Secant, enables manufacturers to maximise the number of pieces they can cut from any material, thereby minimising wastage. It was one of the first such software solutions to market but now faces stiff competition from international competitors. Our brief was to first produce a stand-out brand for the software and then design a direct mail piece which could be sent to key prospects and used at trade shows.

Our branding solution took inspiration from the name Secant which means a line that intersects a circle at two points. We used this to create a distinctive brandmark where the letter 'C' of secant is crossed by a diagonal line (see image).

For our direct mail solution we created a typographic construct which meticulously planned as many client testimonials as we could fit in to an A5-sized design; an obvious reference to the functionality of the software. The direct mail needed to appeal to two different segments of the market – manufacturers who cut from metal sheets and manufactures who cut from wood so we created two variations of the design to target each market. For the metal cutters we screenprinted the design on to stainless steel and for the wood cutters we laser etched the design on to plywood. Each sheet was then packaged in a custom-fluted card box which was screenprinted in opaque white.

The end result was an exquisite package that has given the client the stand-out they required in a very competitive marketplace.

Read more about PSL in our case study.

Pages