From humble beginnings in 1989 Bench has grown to become one of the most widely recognised global fashion brands with a network of stores around the world and many more outlets through major retail chains.
To celebrate this success and over twenty years of the brand’s history Bench appointed us to create a video showreel and accompanying book. Both the showreel and the book are packaged in a custom box along with samples of Bench clothing. The package will be used by the International sales team to help win new business.
For the showreel we have used archive images, artwork and video clips overlaid with graphics to create an animated two-minute montage. Meanwhile the 24 page case-bound book contains spreads influenced by the video and additional sales and product information.
Emily Frazer, International Marketing Manager at Bench said: “Having worked with Corporation Pop on a number of projects including several campaign videos, they were a natural choice for this project. Over the course of four weeks, Corporation Pop were efficient, forward thinking and kept communications clear and frequent, making sure we were informed fully through every step of the process. The finished products looked great and were a brilliant asset to the brand to use internationally, and we will definitely be working with them again in the future.”
Read more about Bench in our case study.