Christmas has come early for ASDA this year as we've produced a 'look book' showcasing their new 2011 Christmas range. The book was launched at the RSA Vaults in London on Tuesday 6th July and is a lavish 64pp case-bound production using holographic glitter and gun-metal foils, a green ribbon page marker and has a credit card usb stick (containing hi-res images of the products) housed in a wallet on the cover. The cover features a prominent ASDA snowglobe Christmas decoration which (in the absence of a real one) we modelled in Maya.
Beyond showcasing the products the book also introduces some of the producers behind the artisan cheeses, fine wines, meat and produce in store this year. As part of the campaign we also produced an invite to the launch and e-shot which was sent out to journalists.