Today sees the launch of 'Do Something Brilliant' – a national three year campaign, run by Community Channel and funded by the Big Lottery Fund. The campaign champions communities in England, Scotland, Wales and Northern Ireland and aims to inspire people to do something brilliant in their own lives that will make a big difference to themselves and the people around them.
We've been commissioned by Community Channel to develop the website, where a whole host of 'little brilliant things' are housed to celebrate what’s on offer locally and provide suggestions for people to get involved. Visitors to the site can upload their own ‘little brilliant thing’ and comment on those submitted by others. They can register their intention to do something similar or note that they’ve done the same thing. An ‘inspiration’ section gives tips and ideas on how to create your own ‘little brilliant thing’ whilst videos from Community Channel feature the best charity and community from around the UK. Content is categorised into one of the four campaign strands (‘active’, ‘creative’, ‘green’ or ‘together’) so that visitors can search for activities by both type and region. Corporation Pop have also built a social media scraper which searches Twitter, Facebook and Instagram for content tagged with the hashtag #somethingbrilliant and then pulls it in to the site where, after moderation, it appears in the appropriate ‘brilliant thing’ category.
Nicola Morris, Head of Online at Community Channel, had this to say, “Partnerships are at the heart of our Do Something Brilliant campaign and the generosity of Corporation Pop in both terms of time and resources has been imperative to ensuring this campaign a success. The interactive nature of the website is what’s core to creating conversations between charities, communities and individuals and it’s this factor which is integral to help to inspire others to do #somethingbrilliant”
We’re honoured to have been asked to work on this important national campaign and we’ll be keeping a close eye on the site as it grows over the next three years.