Everyone Learning branding and website

In 2010 the Department of Education announced a plan to establish around 500 National Teaching Schools by 2014. Based on the successful Teaching Hospitals model the aim of the programme is to give outstanding schools a leading role in teachers' training and professional development, as well as contributing to the raising of standards through school-to-school support. Schools which pass the stringent acceptance criteria then form alliances with other schools to deliver in-school learning programmes.

One such alliance is 'Everyone Learning', a partnership of 15 schools led by Hawthorns Community School in Ashton, Manchester. Having received their designation as a National Teaching Schools Alliance on 1st April last year they approached us and asked us to work on a brand identity, website, social media page branding and an e-newsletter template.

The brandmark features a lowercase 'e' encircled by three figures holding hands. The non-hierarchical relationship between the figures symbolises the spirit of sharing and cooperation that the Alliance embodies.

The website serves as a 'shop front' for the partnership and a place where ideas can be shared between partners and students. The responsive design means that the site's layout adapts to the size of browser window on which it is displayed. This means that people viewing on a mobile, tablet or desktop will each see a different site layout optimised for that particular device.

You can visit the site at: www.everyonelearning.co.uk