HTML5 Facebook game for Creamfields

We have developed a fun HTML5 game for Creamfields, the UK’s biggest dance music festival. Now in its 14th year the festival takes place over the August Bank Holiday weekend and features an all-star line-up including deadmau5, The Chemical Brothers and David Guetta.

The game, which owes more than a nod to the popular ‘Whack-a-Mole’ arcade game, encourages players to click on (or tap on touch screen devices) a series of festival-goer archetypes as they pop up from their burrows, in front of the Creamfields stage. Points are earned with every successful direct hit on a festival-goer. High scores are entered on a Leaderboard and are rewarded with a series of festival-related prizes. Using fFacebook’s social-sharing features scores are auto-posted to player’s walls encouraging friends-of-friends to engage with the game.

The game has been created using the canvas element of HTML5 which allows the use of Javascript to create animations rather than using third-party software like Flash. This enables the game to be played, without a plugin, across multiple javascript enabled browsers on devices including the iPhone and iPad (which don’t support Flash).

Creamfields have over 300,000 ‘likes’ on their facebook page so this is a great opportunity for us to demonstrate the value of using game mechanics to engage with your fan base. By using our own bespoke ‘Competition Engine’ to store game entries we are also able to provide our client with detailed analytics in an easy to understand user-interface.

The competition is now closed but you can play the game on our facebook page.