Media Trust is the UK’s leading communications charity, with over 20 years of success creating communications solutions for charities and communities for social good, working in alliance with the UK’s top media and communications companies. Media Trust services include training, film production, new distribution and support for community projects across the UK, as well as a unique ‘media matching’ service that maps a wide range of professional comms skills to charity requests for support.
Following a pitch earlier this year we were tasked with re-designing their site around their existing content management system. The Trust has a complex and diverse offer with many different user types and a mixture of paid-for and free services. Our task was to make each user’s journey to relevant content a simple one whilst also showcasing past initiatives and successes.
Our solution involved a complete restructure of the information architecture reorganising content in to four main areas, each clearly differentiated by the use of colour. New visitors are signposted to relevant content areas via a landing page. Cookies ensure that repeat visitors bypass the landing page and go directly to the information that they’re interested in. Changes to the site design were achieved by re-writing the style sheets and pinning new HTML templates to the CMS.
You can visit the site at www.mediatrust.org