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Co-Pop's brilliant map for Creamfields 2019

Co-Pop's brilliant map for Creamfields 2019

Creamfields is the biggest dance music festival in Europe and we’ve been working hand in hand with them for over a decade.

As Creamfields’ preferred agency for creative and art direction since 2008, charged with targeting that ever-elusive 16-24 demographic with a 50:50 male - female split, we've helped them deliver sell out festivals every year not just in the UK but as far afield as Argentina, Australia and China with web traffic up 30% year on year.

A small part of this year’s campaign is this brilliant fly-through map of the festival site which highlights features such as arenas, stages, and campsites whilst fitting perfectly into the brand style for 2019.

Our 3D artists were originally asked to create a map which could be printed on the back of lanyards, flyers and billboards. The fly-through video was essentially an afterthought at that stage.

The team went back to basics presenting Cream’s Head of Marketing & Creative with a number of mood boards in keeping with the 2019 brand and styling and after some discussion and much toing and froing, two themes shone through - a simple computer graphic style and a VHS, neon theme redolent of an 80s, American, cop show like Miami Vice crossed with Tron. 

The client gave us loads of reference material including blueprints, site maps, photographs and previous years’ maps which we used as a guide to build the stages and arenas in 3ds Max and Maya. These were placed in a 3D environment in the Unity game engine and, after getting the final thumbs up on the original still image, we added elements such as trees, tents, flagpoles, and the brilliant undulating landscape surrounding the site.

Creamfields are thrilled with the final result and have since added the music and plastered it across their social media where at the time of writing, and with four weeks to go before the event, it’s been watched more than 140,000 times!

Cream 21 mixed by Paul Oakenfold

Cream 21 mixed by Paul Oakenfold

Taking a creative lead from our 2013 Cream Nation campaign, this 2 x CD / 42 track album celebrates 21 years of Cream, the globally renowned clubbing brand.

Our design uses a '21' entwined within an explosion of edgy, sharp shards that reflect the essence of the brand and the music on the dancefloor. A spot Gloss is utilised to highlight everything that appears in purple throughout the 6 panel soft pack packaging.

Cream will be celebrating their birthday with a soldout show where it all began: Cream Nation, Liverpool on Saturday 12th October followed, due to huge demand, by a newly scheduled 'part 2' show on Saturday 23rd November.

The album is released on the NewState Entertainment label on 13th October.

Freedom Festival website

Freedom Festival website

Since winning a three-way pitch back in February we've been keen to tell you about our work developing a new website for Hull's annual celebration of arts and music, Freedom Festival. The festival, now in its fifth year, takes place over the weekend of 6th - 9th September and features a diverse programme of arts events as well as an eclectic musical lineup which includes Martha Reeves & The Vandellas, Spiritualized and Kid British.

Our site features a responsive design which uses CSS to reflow the site layout according to the device on which the site is viewed. This creates an optimal viewing experience for the user, presenting device specific designs for desktop, mobile and tablet.

STOP PRESS: we've just heard (9th September) that the festival enjoyed its best year ever with over 75,000 visitors and a number of sell-out shows!

You can visit the site at: www.freedomfestival.co.uk

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