When our friends Down at the Social (see previous post) asked us to build a facebook app for a Guinness World Record attempt we were delighted to get involved. The campaign’s aim was to break the record for the largest toy construction lesson in the world!
The campaign was for Legoland Discovery Centres worldwide and involved 10 centres across 5 time zones. We built a facebook app to enable users across the globe to vote on which model should be built for the Guinness challenge. The app auto-detected the user’s language and displayed the correct language tab on load. A single CMS collated entries from all territories.
The most popular model according to user votes was a festive train. 23,534 lego bricks and 287 children later we can happily report that the trains were built and the record was broken!