We’ve just launched two new websites for Central Manchester University Hospitals NHS Foundation Trust (CMFT), one for fee-paying IVF services and the other to showcase their research and innovation departments.
A new identity and website have been created to launch a fee-paying assisted conception service at Saint Mary’s Hospital. The website is aimed at patients for whom NHS funded IVF services are unavailable and provides an easy way for people to find information such as current pregnancy rates and treatment pathways. Our brand identity uses mathematically generated Fermat spirals – a pattern commonly found in plants and based on the golden section. The reference to science and nature is particularly apt given the highly technical yet life-giving work carried out at the hospital.
We’ve also developed a website for CMFT’s Research and Innovation (R&I) Division, which aggregates content from six previous sites to provide accessible information about research across its eight hospitals and community services. The site provides unified search functionality and a consistent user experience while maintaining the individual identities of each research facility.
Our work with CMFT demonstrates two very different approaches to design. While the R&I brief required adherence to NHS guidelines, we could be more creative with Saint Mary’s as it had to compete with commercial IVF services and therefore look very different to a typical NHS site. The common thread is that both solutions are clean and contemporary with clear navigation. They have been optimised for a superior user experience as well as easy access across a range of devices.
We won the web design work through two separate pitches and competitive tenders at the end of 2014.