Manchester digital agency Corporation Pop news

Two websites for Central Manchester University Hospitals

Two websites for Central Manchester University Hospitals

We’ve just launched two new websites for Central Manchester University Hospitals NHS Foundation Trust (CMFT), one for fee-paying IVF services and the other to showcase their research and innovation departments. 

A new identity and website have been created to launch a fee-paying assisted conception service at Saint Mary’s Hospital. The website is aimed at patients for whom NHS funded IVF services are unavailable and provides an easy way for people to find information such as current pregnancy rates and treatment pathways. Our brand identity uses mathematically generated Fermat spirals – a pattern commonly found in plants and based on the golden section. The reference to science and nature is particularly apt given the highly technical yet life-giving work carried out at the hospital. 

We’ve also developed a website for CMFT’s Research and Innovation (R&I) Division, which aggregates content from six previous sites to provide accessible information about research across its eight hospitals and community services. The site provides unified search functionality and a consistent user experience while maintaining the individual identities of each research facility.

Our work with CMFT demonstrates two very different approaches to design. While the R&I brief required adherence to NHS guidelines, we could be more creative with Saint Mary’s as it had to compete with commercial IVF services and therefore look very different to a typical NHS site. The common thread is that both solutions are clean and contemporary with clear navigation. They have been optimised for a superior user experience as well as easy access across a range of devices.

We won the web design work through two separate pitches and competitive tenders at the end of 2014.

ProReal app

ProReal app

We are delighted to be able to tell you about a very exciting project which has been keeping us busy for the last six months or so.

In the summer of 2012 we were approached by a start-up business with a vision for a new way of delivering business coaching and consultancy. Using a technique called 'sociodrama', their idea involved the use of gaming technology to create metaphorical representations of real-world scenarios in a virtual landscape – a radically different approach to any other coaching product in the marketplace. They were looking for a company to help them build the software platform that would make this vision a reality and our long-standing track record in developing 3D virtual environments and managing virtual events naturally brought them to our door.

But it wasn't just our specialist knowledge in this area that we were able to bring to the project. They also needed a name and an identity so our branding team set to work on this whilst our web team began building the business a website.

Meanwhile our technical development team were busy building and testing the commercial software platform, a process which took nearly half a year before the product was ready for it's first commercial release in February 2013.

With the application quickly gaining recognition in the coaching and consultancy arena we are continuing development and every release sees the addition of new features. As ProReal grows as a business we are there to support them. And, as testament to their faith in us, Dom Raban, our MD, now sits on their Board of Advisors.  

Read more about ProReal in our case study.

Everyone Learning branding and website

Everyone Learning branding and website

In 2010 the Department of Education announced a plan to establish around 500 National Teaching Schools by 2014. Based on the successful Teaching Hospitals model the aim of the programme is to give outstanding schools a leading role in teachers' training and professional development, as well as contributing to the raising of standards through school-to-school support. Schools which pass the stringent acceptance criteria then form alliances with other schools to deliver in-school learning programmes.

One such alliance is 'Everyone Learning', a partnership of 15 schools led by Hawthorns Community School in Ashton, Manchester. Having received their designation as a National Teaching Schools Alliance on 1st April last year they approached us and asked us to work on a brand identity, website, social media page branding and an e-newsletter template.

The brandmark features a lowercase 'e' encircled by three figures holding hands. The non-hierarchical relationship between the figures symbolises the spirit of sharing and cooperation that the Alliance embodies.

The website serves as a 'shop front' for the partnership and a place where ideas can be shared between partners and students. The responsive design means that the site's layout adapts to the size of browser window on which it is displayed. This means that people viewing on a mobile, tablet or desktop will each see a different site layout optimised for that particular device.

You can visit the site at: www.everyonelearning.co.uk

Creamfields 2012

Creamfields 2012

Yesterday (Friday March 2nd) BBC Radio 1 announced the lineup for this year's Creamfields – the UKs biggest dance music festival – which takes place over the August Bank Holiday weekend in Daresbury, Cheshire. With David Guetta, Deadmau5, Tiesto, Skrillex and many more on the bill this year is likely to be yet another sell-out.

We're delighted that, once again, The Cream Group have chosen us as their design partners for the festival. This is the fourth year in succession that we've designed and delivered the campaign. You can see our creative for the teaser poster below or visit the Creamfields website.

In related news we've also been commissioned to deliver the 2012 Cream Ibiza campiagn which launches later this year – more on this soon!

Read more about Creamfields in our case study.

PSL direct mail and branding

PSL direct mail and branding

We like a challenge at Corporation Pop.

PSL is a specialist software company that has been developing advanced systems for the manufacturing and distribution industries for quarter of a century. One of their products, Secant, enables manufacturers to maximise the number of pieces they can cut from any material, thereby minimising wastage. It was one of the first such software solutions to market but now faces stiff competition from international competitors. Our brief was to first produce a stand-out brand for the software and then design a direct mail piece which could be sent to key prospects and used at trade shows.

Our branding solution took inspiration from the name Secant which means a line that intersects a circle at two points. We used this to create a distinctive brandmark where the letter 'C' of secant is crossed by a diagonal line (see image).

For our direct mail solution we created a typographic construct which meticulously planned as many client testimonials as we could fit in to an A5-sized design; an obvious reference to the functionality of the software. The direct mail needed to appeal to two different segments of the market – manufacturers who cut from metal sheets and manufactures who cut from wood so we created two variations of the design to target each market. For the metal cutters we screenprinted the design on to stainless steel and for the wood cutters we laser etched the design on to plywood. Each sheet was then packaged in a custom-fluted card box which was screenprinted in opaque white.

The end result was an exquisite package that has given the client the stand-out they required in a very competitive marketplace.

Read more about PSL in our case study.

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