Following our recent successful collaboration with Manchester PR consultancy Down at the Social to produce a facebook app for Legoland Discovery Centres we've now delivered another app for the latest addition to Merlin Entertainment’s midway attractions, the SEALIFE Grapevine in Dallas.
The aim of the app was to build relationships with young underwater fans and their parents in the run up to the launch of the centre on 1 July 2011. We created a Facebook application that allows users to upload images and text which are then posted to a competition viewing gallery. The key to making the campaign a success is the ability to share, like and comment on the entries. A bespoke content management system also allows administrators to moderate entries and view competition analytics.