Weymouth Tower facebook app

We've just completed a facebook app for Weymouth SEALIFE Tower in Dorset. The tower is the latest addition to The Merlin Entertainment Group's roster of visitor attractions.

The app, which uses our own Competition Engine to manage entries, encourages parents to submit photographs of towers created by their children. The photos are entered in to a gallery and then judged by a specialist panel. The lucky winner receives a SEALIFE Annual Pass and a chance to be one of the first to ride the tower. The Engine, which we've been developing over the last 18 months, provides detailed entry analytics and database management.

Social media activity is being driven by our friends Down At The Social. This is the latest in a series of facebook apps we've delivered in conjunction with Down at the Social. Last month we produced a 'favourite buildings' app for Legoland Discovery Centre Tokyo – our first experience of working with Japanese text!