User-experience (UX) design and research
We believe that all good design must start with an understanding of user's needs. User-centred design is also central to our Agile (DSDM Atern) project management approach.
Every project starts with requirements gathering followed by requirements specification. We then create designs which we evaluate with users at every iteration. We use personas and user journeys to help us understand how a user will interact with a product. We build and design fast, releasing testable designs at every stage of the design process so that we can learn from our failures.
On smaller projects our in-house team conducts user-testing but for larger projects we have a partnership arrangement with Sutherland Innovation Labs who are able to offer a dedicated user experience research facility at their offices in central London.