Good design comes from a deep appreciation of user’s needs – FACT
Every Corporation Pop project starts by gathering information about users’ needs. These are based on a range of persona types and user journeys which help us understand how different types of people interact with a product.
After a comprehensive discovery programme we employ user centred design processes along with Agile project management to create designs which are tested with users at every iteration.
We build swiftly, releasing testable designs at every stage of the process. We fail fast and learn quickly delivering improvements at every stage of the project.
As you can tell we believe in the importance of user testing. It’s a core part of every project either and is done by our in-house team or our external testing partners, Sutherland Labs, whichever is more appropriate to the size and complexity of the project.