British Council Facebook game
'World of Knowledge' is a Facebook game designed to support the British Council’s 'Study Work Create' campaign which aims to engage British young people with the benefits of studying, working, volunteering or developing their creativity abroad.
The quiz-based game challenges players to travel as far around the world as possible by answering a series of location-based questions against the clock. Players must fly a plane to a chosen destination, but a limited amount of fuel means they must be strategic when choosing where they fly to. By answering questions correctly they can build up their fuel reserve and travel further – but if they get a question wrong it could be game over. Players can share their scores and enter them on a leaderboard to be in with a chance of winning a £500 Flight Centre travel gift card. Core to the gameplay is the discovery of the many worldwide locations where Study Work Create opportunities are available. Each question also reinforces the British Council's wider aim of promoting understanding of different cultures overseas.
The brief required a game that would be simple and accessible while encouraging share and re-play. The elements of competition and reward are designed to drive re-playability and generate new interest. This is a great example of game-based learning being used to drive audience engagement and promote a better understanding of different cultures.
Play the game on the British Council's 'Study Work Create' Facebook page.