Channel 4 Ramadan
We developed a range of online assets to support Channel 4's groundbreaking Ramadan Season. These included a homepage (within Channel 4's main site), a countdown to the Calls to Prayer, a sentiment gauger and an infographic highlighting the do’s and don’ts for Muslims during Ramadan.
Central to the homepage is the ‘sentiment gauger’ which encourages visitors to the site to tweet a word after the hashtag #RamadanMeans and then displays the 100 most popular words against a background of the moon. The moon animates over the course of the month to reflect the current stage of the lunar cycle. Overlaying the tweets is the word 'Ramadan' written in Arabic calligraphy, hand-drawn by Ruh Al-Alam from specialist agency Make Me Believe. A clock on the homepage counts down to each of the five daily prayers and at the appropriate times each day reveals a short film of the Call to Prayer.
We conducted user-testing with a group of young British Muslims before finalising the designs which use geometric patterns and a strong colour palette to reflect a modern view of Islamic culture in Britain today. Lizzy Keene, Senior Online Producer at Channel 4, had this to say, “We hope the website inspires Muslims in the UK throughout the month of Ramadan and beyond, particularly during those very early hours before the first call to prayer, enabling them to focus on what Ramadan means to them personally and to share their thoughts. The online content seeks also to capture the imagination of other Channel 4 viewers keen to learn more about the Ramadan experience. Working with Corporation Pop has been incredibly rewarding: their attention to detail and stunning design, in collaboration with Muslim designers and consultants, brings authenticity to the online experience, reflecting contemporary Muslim life in Britain”.