It's often said that you can't choose your neighbours but if you could we couldn't have chosen much better than UNILAD who share the same building as us. After many months of saying 'hi' to each other on the stairs we finally got together to discuss how we could help them develop an app that would deliver their unique mix of content to their news-hungry readers in a form that makes best use of mobile. Already a market-leader in news delivery to desktop and mobile browsers through both their own website and social channels (their Facebook page is the only European page with more than one billion monthly video views), UNILAD's keen eye on their analytics showed that their audience was using mobile more and more and so it was a logical next step to develop a mobile app.
The app takes their web-based content and wraps it in a user-freindly mobile package that can be be enjoyed wherever you are, with or without an internet connection. Designing a user experience that exploits the benefits of smart mobile devices has been central to our approach and will ensure that readers come back to it time and time again. Given UNILAD’s enormous reader base we are expecting heavy loads on the app, so performance optimisation has also been a key consideration.
Here's what Sam Bentley, Creative Director at UNILAD has to say: “The cool thing about UNILAD is the range of topics we cover. One minute you could be reading about the lack of diversity at the Oscars, the next you could be reading about things your Dad doesn't understand about modern culture. We’re constantly monitoring what’s trending and making sure we’re talking about it. As well as delivering what young people are interested in, we need to be where they are. We wanted to give our app users more, so we’ve added features like bookmarking so people can catch up with news when they’re travelling without internet access. We also have a large talent network which includes popular YouTubers and Viners who will be producing unique content for the app; content that won’t be available anywhere else.”