Corporation Pop’s white paper explores why human-centred design is critical to the NHS 10-year plan, showing how usability, accessibility, and trust turn digital health ambition into real world outcomes.
Digital transformation in healthcare succeeds only when people can and want to use the tools provided. In our white paper, we explore the role of human-centred design in delivering the digital transformation ambitions of the NHS 10-year health plan for England.
While the plan sets out significant goals for digital access, automation, and integrated care, the success of these initiatives depends on whether patients and clinicians can use the tools effectively.
Drawing on Corporation Pop’s experience in user-focused digital health design and development, the paper outlines how design-led approaches improve adoption, trust, and outcomes. It offers practical guidance for commissioners and highlights the risks of overlooking usability in the rush to go digital, whether in the NHS or the wider digital health sector.
Digital ambition
The NHS 10-Year Plan sets out an ambitious digital agenda: a revamped NHS App, integrated patient records, AI-driven services and digital-first care. These ambitions are both necessary and overdue. However, one factor threatens to undermine this transformation: poor user experience.
Digital health tools are only effective when users want to use them, not just once, but repeatedly. Adoption is driven by trust, clarity, and ongoing usefulness. If a platform is confusing, inaccessible, or doesn’t integrate seamlessly into clinicians’ workflows, engagement will quickly drop, no matter how innovative the technology behind it is.
Experience you can trust
This white paper argues that human-centred design is the missing link between digital ambition and real-world outcomes. It also demonstrates how Corporation Pop’s approach and experience align with the NHS’s priorities, making us a strong partner for any organisation delivering digital health, from Trusts to startups, and from public services to private platforms.
Digital health works best when designed for people.
Drawing on real-world case studies, our white paper offers practical guidance for commissioners and providers who want digital health that truly works. Download and read the full white paper to see how human-centred design can make digital health actually work.
Download the White Paper here