Creamfields is the biggest dance music festival in Europe. With its roots right here in North West England, it has grown year on year and now reaches as far afield as Argentina, Australia, Malta and Chile, as well as five major sites across China. Corporation Pop has been front and centre as Creamfields’ creative brand partner for over a decade. Innovating, evolving and leading the pack.
In 2008, Creamfields selected Corporation Pop to spearhead a nine-month, comprehensive campaign, spanning across print, press, outdoor, and online media.
We succeeded over stiff competition, securing the project against seven other firms. What’s more, they not only chose us that year but also for the subsequent two years, becoming the first agency ever to work on consecutive campaigns with Creamfields.
Creamfields — sold out
The results spoke for themselves as the 2009 campaign saw Creamfields sell out for the first time in its history, drawing in a staggering 60,000 festival-goers. The 2010 campaign was equally successful, with another sold-out festival. In 2011, Creamfields expanded globally with Creamfields Australia; we provided assets and support for their online presence.
Since then, we have proudly served as Creamfields’ preferred agency, entrusted with their global brand guardianship. This successful partnership has now spanned 15 years, and we continue to celebrate our ongoing collaboration with Creamfields.
In 2017, the Creamfields website won the Best B2C Business Project award at the prestigious Big Chip awards. It’s a trophy we’re incredibly proud of. Since then we have delivered creative & art direction for every festival, and each one has been a sell-out.
2019’s Creamfields was bigger and better than ever with a lineup including Swedish House Mafia, Carl Cox, Tiesto, Fat Boy Slim and The Blessed Madonna. Naturally Corporation Pop was right by their side having designed promotional materials and merchandise, and managed the website from concept and design, right through to traffic.
Social media influence
We even created a digital, fly-through map of the festival site which festival goers shared on social media more than a quarter of a million times. Web traffic that year was up 30% year-on-year and sales, with increased capacity, have mirrored that.
Besides the original event, our creative input has now influenced Creamfields festivals in over ten countries around the world and a second UK event in southeast England.