A brand isn’t just what you look like. Our brand design service ensures people recognise you, remember you, and choose you again.
Logos, colours, sounds, words. They all matter. But on their own, they’re just ingredients. Our brand design service turns them into a coherent, repeatable system. When it’s done properly, people know who you are without being told. They feel confident choosing you. And they understand what makes you different.
That’s what we design.
Brand design service
A strong brand gives your product or service an unfair advantage. It reduces hesitation, builds trust, and makes decisions easier for customers. Weak branding does the opposite. It creates friction, confusion, and short-term interest that never turns into loyalty.
Our brand work starts with clarity. Before we design anything, we focus on understanding the people you want to reach and the context you’re operating in. That means learning how your audience thinks, what they value, and what actually influences their choices.
Alongside that, we work with you to define what your business stands for, where it’s heading, and what it needs the brand to do. We look closely at competitors and category norms, not to copy them, but to spot where sameness has crept in and where there’s room to be distinctive.
The outcome of this stage is direction. Everyone knows what the brand needs to say, who it’s for, and what success looks like.
How we develop your brand
With a clear brief in place, we move into design. This is a collaborative process, not a black box.
We begin with concepts that focus on structure and meaning rather than decoration. Early work stays deliberately simple, often in black and white, so decisions are driven by shape, balance, and legibility rather than colour preference.
From there, we refine the strongest ideas into a core identity. That might be a logo mark, a typographic system, or a combination of both. We test and adjust as we go, using your feedback to make sure the work reflects both the strategy and the reality of your organisation.
Once the core identity is signed off, we build out the wider system. Colour palettes, typography, layout rules, tone of voice, and image style all come together to form a brand that works across digital and physical touchpoints.
Accessibility is part of this process, not an afterthought. We design with contrast, readability, and usability in mind so your brand works for as many people as possible, aiming for WCAG 2.2 standards.
Testing and refinement
A brand only works if it holds up in the real world. We test how the identity performs across different formats and scenarios, checking consistency, flexibility, and clarity.
Where appropriate, we validate decisions with user feedback, sense-checking that what we’ve designed lands as intended with the people you’re trying to reach. If something doesn’t work, we fix it early, before it becomes expensive or entrenched.
You’ll see progress at every key stage of our brand design service, with clear rationale behind decisions and no surprises at the end.
Brand guidelines
To keep your brand consistent after launch, we provide clear, practical brand guidelines. These aren’t abstract documents that sit on a shelf. They’re working tools for teams and partners who need to apply the brand correctly and confidently.
Guidelines typically cover logo usage, typography, colour, layout, imagery, and tone of voice, with examples of what to do and what to avoid. The aim is simple: make it easy to keep the brand coherent as your organisation grows.
Ready to get serious about your brand?
We’ve been designing brands for over 30 years, working with organisations in entertainment, education, and healthcare. Some come to us with nothing but an idea. Others need to fix a brand that no longer reflects who they are or where they’re going.
If you need a brand that’s clear, usable, and built to last, we should talk.
Let’s discuss your brand