Ever fancied yourself as the next Steven Spielberg but don’t have the know-how or the Hollywood budget? GoFilm Productions have commissioned us to deliver an easy to use video-editing app that helps you create, edit and share your own mini-movies and while we can’t promise you success at the Oscars what we’ve come up with is a brilliant way to tell better stories while learning some of the tricks of the trade along the way.
GoFilm Productions are a professional content production company who work with high-profile, international clients including Estee Lauder, FitBit, Puma and Diesel. We worked with them to create an app which integrates user generated content with professionally recorded footage. The user is guided through the process and given tips on how to shoot like a pro. Their recordings are then layered in with professional film to make seamless, quality content, ready to share and upload to social platforms. They simply drag, trim and drop their clip into the story.
The sheer amount of video that was to be processed, at the same time as users being able to see the progress of the film they were making, made this a technically challenging project. We overcame these challenges by employing AWS Lambda, essentially speeding up processing without impacting server load. We also introduced an elastic audio feature which meant that we were able to provide users the flexibility of recording longer or shorter pieces of video, to suit their needs.
The end product is an engaging user experience which also offers our client an incredibly valuable platform for their clients. Win-win-win!
And that, as they say in Hollywood, is a wrap!