Study Group partners with prestigious universities worldwide to provide pathway programmes for international students wanting to study an undergraduate or postgraduate degree. The organisation’s sales force and external network of agents need up-to-date information at their fingertips and so we were tasked with developing an application that would deliver a competitive advantage by making course details easy and attractive to find and promote to potential students.
Information about courses, fees, progression routes and entry requirements for over 80 programmes sits alongside details on locations, social life and accommodation. This can be localised for different student markets and is accessed through a simple filtered, free-text or map search. To ensure that data is current a script checks when the app last connected to the internet and prompts the agent to download an update if they have been offline for more than a month.
‘Course Finder’ has been developed as a native application for Android and Apple tablets as well as a web application, ensuring availability on a wide range of platforms and devices. It works both online and offline to enable use in areas without an internet connection, and is available in English and Chinese. Other language versions are planned for the future.
To ensure Course Finder worked for international markets we engaged user-experience specialists and regular collaborators, Sutherland Innovation Labs. Extensive research identified agent needs, which were met through re-testing designs throughout the development process.
As well as western markets, the solution had to appeal to users in China, so addressing the different design needs of the west and far east was crucial to providing a user experience suited to people all over the world. To help us understand the complexities that this entailed we enlisted the help of Terry Ma, a native Chinese UX design consultant.
The app is currently only available to agents with valid login credentials.