In late 2008 we were appointed to deliver a multi-channel campaign for Creamfields 2009 which was delivered across print, press, outdoor and online and ran for six months. The campaign was an undisputed success – the festival sold out for the first time in its history, attracting 60,000 attendees. Cream were so pleased that they commissioned us to deliver the Creamfields 2010 campaign – and we became the first agency in the festival’s history to be appointed two years in succession. The 2010 campaign, which built on the creative established in 2009, proved to be equally successful and again delivered a sell-out festival.
Now, nine years after our first campaign, we're proud to say that we have delivered all the campaign materials for every festival since and each one has been a sell-out. As well as the UK festival our creative has been rolled out for Creamfields franchises around the world in countries as far afield as Argentina, Croatia and Australia.
In 2011 we produced a TV commercial to promote the release through Warner Music of the Creamfields album whilst in 2012 we produced an HTML5 facebook game based on the popular 'whack-a-mole' arcade game – more on both of these below.