Creamfields is the biggest dance music festival in Europe. With its roots right here in North West England, it has grown year on year and now reaches as far afield as Argentina, Australia, Malta and Chile, as well as five major sites across China. Co.Pop has been front and centre as Creamfields’ creative brand partner for the last decade. Innovating, evolving and leading the pack.
In 2008 Corporation Pop were appointed to deliver a nine month, multi-channel campaign for Creamfields UK’s 2009 festival across print, press, outdoor and online media.
We successfully pitched for the job against seven other companies, and were not only chosen that year but also the following two, becoming the first agency ever to work on more than one successive campaign with them.
The 2009 campaign was an undisputed success as Creamfields sold out for the first time in its history, attracting some 60,000 festival goers. The 2010 campaign proved to be equally successful and again delivered a sell-out festival. In 2011 the festival went global for the first time with Creamfields Australia, and we went along for the ride providing assets and support for their online presence.
At that point we were officially appointed as Creamfield’s preferred agency and we’re immensely proud to say that we’ve been retained by them ever since, as their global brand guardians, recently celebrating a partnership that has so far lasted a decade.
In 2017 we celebrated a win at the Big Chip awards with the prize for Best B2C Business Project for the Creamfields website, a gong that we’re rightly proud of and that sits amongst our raft of other trophies.
Fast forward to today and we are immensely proud to say that we have delivered creative & art direction for every festival since, and each one has been a sell-out. As well as the UK event our creative has been rolled out for Creamfields festivals in more than ten countries around the world.
2019’s Creamfields was bigger and better than ever with a lineup including Swedish House Mafia, Carl Cox, Tiesto, Fat Boy Slim and The Black Madonna. Naturally Co.Pop was right by their side having designed promotional materials & merchandise, managed the website from concept and design, right through to traffic, and even creating a fly-through map of the festival site which has been shared on social media more than quarter of a million times.
The proof however, is in the pudding, web traffic this year was up 30% year-on-year and sales, with increased capacity, have mirrored that.