Branding Branding and brand identity that stands out from the crowd.

The heart of your brand

A great brand is more than just a logo. It’s how customers perceive your product — both practically and emotionally. It conveys your company’s values, evokes specific feelings, and builds loyalty. The right branding can make the difference between a product people try once and a product they choose again and again.

To create a brand that truly speaks to your audience, we start by understanding them. Our branding strategy begins with research — getting to know your customers’ needs, motivations, and behaviours. This helps us connect with them on a deeper level.

We then work with you to define your business goals, values, and vision, ensuring that the brand we create aligns with your objectives. We also conduct competitor analysis and explore your industry to fully understand the landscape you’re operating in. This comprehensive research allows us to design a brand that stands out in the marketplace.

Brand development process

Once we’ve gathered insights from research, we collaborate with you to draft a creative brief. This brief serves as the foundation for your brand’s identity. It outlines your values, your tone of voice, and the emotions you want your customers to associate with your business.

Our design team then begins the creative process. We start with sketches and concepts, gradually refining the best ideas into digital assets. At this stage, everything is in monochrome, so we can focus purely on shape and form before adding colour. The logo mark is typically the first key asset we create — whether it’s an icon, typography, or a combination of both. Your input is essential to ensure the final design aligns with your vision.

Once the logo is finalised, we introduce colour, typography, and other elements to complete your brand identity. From there, we deliver a comprehensive visual toolkit that includes your logo mark, fonts, colour palette, tone of voice, and image styling.

Throughout the process, we prioritise accessibility, aiming to meet at least AA standards for colour contrast and UI design, ensuring your brand is inclusive and user-friendly.

Testing and refining your brand

Testing is an integral part of our branding process. First we test the logo and brand assets in various colourways and styles, ensuring they work well together. We also test how the branding interacts with your existing materials, checking for consistency and coherence across all touchpoints.

We gather feedback from real users to ensure that your brand resonates with the people who matter most — your customers. Additionally, we can arrange focus groups to get further insights, giving you confidence that your brand is on the right track.

You’ll have full visibility at every key stage, ensuring you stay in control and we stay on the right path.

Deliverables: brand guidelines for consistency

To help you maintain a consistent brand presence across all platforms, we provide clear brand style guidelines. These guidelines make it easy for internal teams and external partners to implement your brand assets effectively. They include instructions on how to use your logo, fonts, colours, and images, along with do’s and don’ts to ensure your brand is represented correctly at all times.