Tech for good is more than just a buzzword — it’s a movement reshaping digital innovation for the better.
Technology is woven into nearly every aspect of modern life, but not all of its effects are positive. We live in a world where digital platforms often prioritise profit over people. Misinformation spreads easily, and accessibility and ethics can be an afterthought. Too often, the result is a digital landscape that creates obstacles instead of opportunities.
But what if we did things differently? What if technology could empower, inform, and truly support people in meaningful ways? That’s where tech for good comes in.
The solution: technology with purpose
At Corporation Pop, we create digital experiences that entertain, engage, and, where possible, make a lasting impact. Alongside creating engaging and entertaining experiences, much of our work focuses on real-world challenges. We work with companies to improve healthcare, support mental well-being, and make workplaces fairer. By designing technology with a clear social purpose, we ensure our digital products not only work seamlessly but also make a meaningful difference. These are just some of the projects we’ve had the good fortune to work on in recent years.
'Roadbot' school road safety workshop
Good Employment Week 2024 'Game of Work'
Making road safety engaging for children
How do you teach road safety in a way that sticks? With augmented reality and a talking robot, of course. We recently developed an interactive experience that helps children learn crucial road safety skills in a way that’s fun, immersive, and, most importantly, effective. Created as a pro bono project, Roadbot combines engaging storytelling with smart technology to help shape safer habits for the future.
Supporting fair work practices
The Greater Manchester Good Employment Charter is all about raising standards in the workplace. To bring its message to life, we created The Game of Work, an 8-bit digital game inspired by Snakes and Ladders. Through playful interaction, the game highlights the benefits of good employment practices while showing the pitfalls of poor ones. It’s a creative way to engage employers and employees alike, turning an important conversation into an experience that people remember.
Xploro app
Carelopp Health app
Helping children navigate serious illness
A hospital stay can be a daunting experience for a child, but Xploro turns that fear into empowerment. Designed with young patients in mind, this award-winning app uses games, augmented reality, and AI-driven chat to explain medical procedures in a way that’s engaging and easy to understand. By putting children in control of their healthcare journey, Xploro reduces anxiety and helps them feel more confident during treatment.
Supporting parents with postnatal depression
Parental mental health is often overlooked, but CareLoop is changing that. This digital tool helps new parents track their emotional well-being and connect with support services when needed. By providing timely, accessible help, CareLoop is a vital resource for those navigating the challenges of early parenthood, ensuring they don’t have to face them alone.
MindYourself app
ASARM app
Supporting the mental health of medical staff
With MindYourself, we set out to make mental health resources more accessible to medical staff. This digital tool offers tailored support, signposting healthcare professionals to the help they need while providing guidance on managing stress and anxiety. With a user-friendly interface and a focus on personal well-being, MindYourself is helping medical staff take control of their mental health in a way that feels natural and intuitive.
Enhancing care for paediatric chronic fatigue patients
At the Royal Manchester Children’s Hospital’s chronic fatigue clinic, clinicians and young patients alike benefit from digital tools designed to improve healthcare experiences. Our work on ASARM supports paediatric patients managing chronic fatigue by offering a structured, accessible way to track symptoms and communicate with healthcare providers. For clinicians, the platform provides valuable insights, enabling better-informed decision-making and more personalised care. By streamlining the flow of information and empowering both patients and medical professionals, ASARM is making a real impact on paediatric healthcare.
Kompass web app & portal
Patient access, rehabilitation, and goal setting
Complex healthcare systems can be frustrating to navigate, but Kompass is making it easier. Designed to support both patients and healthcare providers, this platform enhances rehabilitation by allowing users to set and track personal recovery goals. By offering structured pathways and clear progress indicators, Kompass helps patients stay engaged with their treatment plans, while enabling clinicians to monitor and adjust care strategies more effectively. This user-focused platform helps patients access the services they need, when they need them, by streamlining processes and improving communication between healthcare providers. This is a testament to how smart design and digital technology can break down barriers to care, making healthcare more efficient and accessible for all.
Why tech for good is smart business
The UK ethical consumer market was valued at £47.2 billion, highlighting a growing demand for socially responsible businesses. More consumers are prioritising sustainability and ethics in their purchasing decisions, and businesses that embrace purpose-driven strategies are seeing tangible benefits, often outpacing their competitors.
Prioritising ethical technology isn’t just the right thing to do — it’s also smart business. Companies that invest in tech for good are future-proofing themselves. Consumers and businesses alike are increasingly valuing ethical and purpose-driven brands. Governments and funding bodies are recognising the impact of tech for good, creating opportunities for support and collaboration. Employees, particularly in the digital and creative industries, are drawn to companies with a strong sense of purpose, making it easier to attract and retain talent.
Furthermore, work-related ill health costs the UK economy over £400 million per week, demonstrating the critical need for solutions that support employee well-being. By developing technology that promotes better health and work-life balance, businesses can help reduce this financial burden while creating a positive social impact.
For our customers, working with us on projects that prioritise positive impact enhances their reputation, builds trust with their audiences, and often leads to greater engagement. Businesses that integrate social responsibility into their digital products see long-term benefits in customer loyalty and brand perception.
How tech for good can reshape the internet
There are approximately 68,000 social enterprises in the UK, contributing £24 billion to the economy. Businesses that prioritise social impact are not only doing the right thing but are also driving economic growth and innovation. Companies with strong ethical commitments, such as those with B Corp certification, have seen significantly higher revenue increases, with small and medium-sized UK businesses experiencing an average of 23.2% growth compared to the national average of 16.8%.
The internet is at a crossroads. It can continue down a path where data is exploited, misinformation spreads, and accessibility is an afterthought—or it can become a place where people are empowered, knowledge is shared responsibly, and digital experiences enrich lives rather than just extracting value.
If more companies adopted tech for good, we could reshape the digital world, creating products that prioritise user well-being over mere profitability. More accessible apps, more ethical business models, better online experiences that prioritise mental well-being, and digital tools that empower rather than exploit.
The responsibility lies with all of us — designers, developers, business leaders, and decision-makers — to build the internet we want to see. Through our work at Corporation Pop, we aim to be part of that change, using our expertise to create technology that serves people first and foremost.
Let’s make tech for good the norm
Imagine if more companies made this shift. What if tech for good became the norm rather than the exception? We believe that change starts with action. By committing to purposeful product development, businesses can lead by example, encouraging wider industry change. It’s not just about compliance or corporate social responsibility — it’s about shaping a better future for everyone.
At Corporation Pop, we’re ready to work with organisations that share this vision. If you’re looking to create a digital product that makes a meaningful impact, let’s start that conversation today.
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